Every now and then we get a question from one of our clients about how they can get the most out of their use of Weekly Planner posts to improve their Facebook Page and get better results from their more sales-oriented posts. So we decided to write a post to give you some examples of how you can make the most of your Page with Weekly Planner.
First you should understand exactly what Weekly Planner will do for you. The posts you select from every week are optimized to create engagement and reach for your Page. This means that your Page improves and maintains an overall higher engagement and reach. Other posts that you publish will be prioritized higher by Facebook to reach your followers, so they get to see what you have to say.
Starter Tip: Do not go from 1-2 posts a week to 1 post a day immediately. Most Pages on Facebook do not post every day. We recommend that you post at least once every day, but if you are posting 1-2 times a week now, then you should build it up over a couple of weeks, so your loyal followers (who are already active with your content and see it) will not feel spammed. Bump it up to 3-4 posts for a week or two and then get to 1 post a day.
- Coordinate your Weekly Planner posts around your other posts for more conversions. Weekly Planner posts will increase your engagement and the reach of your Page overall. As your engagement and reach builds you will get more out of your more sales-oriented posts. So make sure you always post at least a couple of Weekly Planner posts every week to make sure that you will maintain the high reach for your other posts.
- Use Weekly Planner to fill the void. Many companies (especially small businesses) will have longer periods of time, where there is not much to report to your followers. This is a great time for Weekly Planner. You simply schedule the posts and let them make sure that your Page is still active, until you have something new to post.
- Make all your posts stand out. There is a reason we encourage you to add images/video to your Weekly Planner posts. Media stands out in peoples’ news feed and gets more eyeballs on it. So add images or video to all your posts. You will not regret it.
- Use the answers from your followers. While a lot of the questions in our Weekly Planner posts are simply there to get people to like, comment or share the posts, we sometimes ask questions that will tell you something valuable about your followers. Use it to better connect with them. And if you have a specific question for your followers, go ahead and ask them.
- Expand Weekly Planner on other social media. Weekly Planner is optimized for Facebook, but our posts can work just as well on Twitter and Google+. You also have the option to use the images that you add for a Pinterest and/or Instagram strategy.
- One of the best things about Weekly Planner is you. Weekly Planner will both optimize your Facebook Page and save you time every week, but that will not happen without you. We create the posts, but you publish them. This also means that you are the final part of the success and making it even better. Remember to time your posts so your followers see them (Check your insights to see the best times to post). Continue to test other times every now and then to see, if they improve.
These are some of the main ways to use Weekly Planner and get the best out of the service. If you have any questions don’t hesitate to ask us in the comments.
Have a great day