Take a few moments to consider these 2 questions. How many hours did you spend on your Facebook Page last week? And what did you gain from it?
In many cases small businesses take their time out to use Facebook, because it is a good place to be, but most will waste a lot of time in their pursuit of new customers, while they could have used that time on their core business and service for current customers.
Save hours of work every week
One of the most time-consuming parts of Facebook is creating content for your updates. It doesn’t take two seconds to actually write an update, but finding out what is should be about, how you should phrase it and considering, if that will actually engage your audience can take up a lot of time. Even more so if this is not something you work with already.
Our Weekly Planner service will remove this concern for you. Instead of wasting your time on creating content that may or may not be engaging, you simply choose the posts you want from our selection and schedule them to your Page. Whether you use 3 or 10 posts from the Weekly Planner selection is entirely up to you.
Now all you have to create on Facebook are the posts that actually matter to your business. When you have updates for your customers, a new product or any kind of news that might matter to them, then you can schedule it in between the Weekly Planner posts.
How much time would you save every week?
Build consistent Engagement and Reach for your Page
One of the things that many companies will complain about on Facebook is how they have built their Facebook following, but only reach about 5-20% of them every week. What is a like actually worth to you, if they never see your content?
Facebook made these changes, because people were not interacting with the content they saw. They were simply following too many companies and friends that did not deliver engaging content. So Facebook changed their algorithm to account for interactions with the content. And so was the Edgerank was born. The more interactions (likes, comments, shares) a person had with posts and updates from a certain source, the higher Edgerank this source would have.
Test this out in your own news feed. What are the first 10 posts that you see in your feed (excluding sponsored)?
Do you find posts from sources that you have interacted with a lot or lately? This is the importance of creating content that will prompt your audience to interact with your posts. This is what we do with the Weekly Planner service. We work with a combination of current and upcoming trends, present events and general engagement principles to create the content that will perform the best in a given week.
This is why we deliver new content every week, because this content is optimized for that particular week with the topics that are trending now.
Using our posts consistently from week to week will increase your reach and engagement, so you will be able to reach upwards of 300-400% more of your followers every single week.
What is Reach worth to you?
One thing is saving you time and increasing your reach and engagement, but what is this actually worth to you?
There are many discussions about, what a like is worth to a company. One thing that is absolutely clear is that a like you don’t reach is worth nothing. Calculating the value of a like for someone you reach is more difficult.
You need to work with your insights, click-through and conversion rates to calculate the value.
First you want to find total reach for your posts in your insights. This is the total base of likes actually seeing your content. Try to look at it on a week-to-week basis.
Now find your promotional posts, where you guide your followers via links to your website or some other target of yours (like your mailing list). Find the click-through rate (CTR) for your individual posts.
The last thing you need is the most difficult of them all. You need to calculate your conversion rate and more importantly the value of a conversion. Your conversion rate will be a percentage of your click-through rate, and it is the final metric to calculate the value you gain from a conversion.
Calculating the value of a purchase is the simplest, since you know how much you make from a sale. Calculating the value of a sign-up to your newsletter is more tricky.
When you have the value of your conversions, you can calculate the total value amount (money generated from your conversions) and then you divide that with your total number of likes on your Page.
Let’s say that you have 10.000 likes on your page and you can generate conversions worth $1.500 a week. you then divide 1500 with 10.000 and get 0,15. This means that each like on your Page has an estimated value of 15 cents per week.
You can further calculate the lifetime value of a like, by calculating the average time your followers will follow your Page. If your average follower is following your Page for a year, then the value of the like is 0,15 times 52, which equals $7.80 value of each like.
Since our Weekly Planner service works to increase your reach and engagement, then we suggest that you also calculate the value of an active like. The active likes are the ones that engage with your content. So instead of taking the full amount of people seeing your posts, you take the amount that actually engage with your content and make the same calculations as above. Most will see that the value of an active like is between 5 to 20 times more than the value of a like.
Consider what revenue your Page would generate, if your active likes where increased by 300-400%? Is that worth your investment?
If you want us to make the calculations for you, then please contact us at email@example.com. You need to know the value of your conversions and we will require Analyst access to your Page to analyze your insights. This is completely FREE of charge.
You can sign up to our Weekly Planner service for any of our 3 plans, and you get a 14-day free trial, so you can test it out for FREE